Case Study

McKesson: Foster & Thrive

McKesson: Foster & Thrive

Medicines:

10 Active Ingredients

Formats:

Tablets

Capabilities:

Third-party Tested, Sustainable Packaging

Channels:

Wholesaler, Online Marketplaces
Summary

An eco-forward Foster & Thrive line co-developed with McKesson to differentiate private label and advance sustainability goals.

Problem

McKesson wanted stronger private label penetration and a sustainability-forward offer their pharmacy customers would be proud to stock.

Solution

A 10-SKU OTC line in aluminum packaging — ~70% less plastic and meaningful differentiation in a commoditized category.

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Certified B Corporations are a new kind of business that balances purpose and profit. As a B-Corp we are legally required to consider the impact of their decisions on their workers, customers, suppliers, community, and the environment. This is a community of leaders, driving a global movement of people using business as a force for good.

See our Impact Score →